Websites & Digital Marketing

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What is a website domain?

A domain name is like your address on the Internet. The domain name is the way that customers will find your website. When the domain, like www.mybusiness.com, is typed into the browser, the browser goes to that location and shows the content that it finds there. Your domain name also acts like your identity online, so it should be closely related to the name of your business or the products and services that you offer. It is important to have your own personalized domain name to give your business a professional and credible online presence.

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How do I build a website?

There are two main methods to building your website. If you are technically proficient and have the time to invest, you can learn HTML, CSS, and other web development technologies to build a custom website from scratch. This method will give you complete flexibility and control over your website, but will also require a significant time investment. The more popular method is to use an online website builder tool to help you build a professional-looking website in a fraction of the time. With these online tools, you can start with one of hundreds of pre-built templates, then customize the look with your business logo, colors, fonts, and images. Then you add your content, pages, and other items like forms, social media connectors, and shopping carts. Using an online website builder, you can get a highly-personalized business website with minimal effort using easy-to-use tools.

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Can I build my website myself?

Using an online website builder, it can be quite easy to build your own website. These tools provide pre-built templates and modern website designs that give you a head start. You can then easily add pages, content, images and more to make the website your own.

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What is SEO?

SEO stands for search engine optimization which entails increasing visibility to your website through organic search results (unpaid results). Essentially, search engines (like Google and Bing) want to know how relevant your website is to those searching. That means it is important to create content that covers what your business/organization does, the customers you serve, etc. There are a variety of ways to optimize your search including adding more relevant content, gaining authority through other sites linking to your page, and ensuring you update your title tags and meta descriptions.

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How do I get my business listed on Google?

Google allows businesses to create a free business profile, sometimes referred to as Google My Business (formerly Google Places). Your business profile includes your business name, a brief description, contact information, and even photos. In addition to Google, you should make sure your business is listed on a number of other online directories as well. Some examples include search engines like Bing, directories like Yahoo and Yellow Pages, and platforms like Yelp. Establishing your business listing on all of these sites can be time consuming, but services like Vistaprint's Search Engine Listing Manager can automate the process for you. By entering your information once, we can get you listed on more than 100 directories and sites. And whenever you want to make a change, we will update all of your listings with one click.

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How long are your contracts?

We do not require long contracts for any of our digital marketing tools. You can choose a monthly plan to get the most flexibility, or an annual plan to save even more money. You can cancel at any time through your dashboard or by calling Customer Care.

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How can I cancel?

You can cancel at any time through your dashboard or by calling Customer Care.